The year is 1415. A sick, cold, outnumbered English force of about 8,500 men was struggling to get back to Calais and across the Channel to home.They faced a confident French force of some 15,000. Some sources say the French outnumbered the English 5 to 1. Surely based on those numbers they didn’t stand a chance - right?
But, of the English force, 7,000 were longbowmen. And the rest really is history…. But what does this have to do with growth marketing - I want to grow my company not conquer the world…
Owning your marketing funnel’s strengths and bottlenecks is one way how companies grow on the acquisition side. There is no such thing as a perfect marketing funnel. And sometimes parts of your baby aren’t working and need to be retooled.
Self-awareness can turn those weaknesses into assets. We’ve seen this time and time again in both consumer and B2B brands that went on to get VC funding. On the acquisition side, they often owned their strengths AND weaknesses and used those both in tandem to get to the next level of growth.
Growth marketing bottlenecks are often systemic in nature and current solutions often addressing symptoms instead of the root cause. Here is one question to ask yourself - that can help give insights into the best pathway for growth.
On the acquisition side, what are the top 2 quantifiable bottlenecks for growth - and how can you best OWN those bottlenecks in the next 3 months?
This type of facilitative question was integral in helping high-pressure vc-backed brands get to the next level of growth.
Many emerging brands have room to optimize their content marketing and offers.
Every funnel is unique. We often see growth strategies that are unfocused - they don’t directly address your biggest pain points for growth.
We often see programs with too few growth tests to consistently and reliably generate growth.
Many emerging brands tend to have similar bottlenecks and drivers for growth. Our clients see the forest from the trees. We create a customized strategy that unifies growth goals, strategies and tactics.
We help our clients architect growth funnels and execute with unparalleled service delivery. This is supported by a cohesive data-driven growth strategy.
We help refine your positioning, content and offers to compel your prospects to convert. We help create content with a soul and offers with a spine.
We create clear and focused customized strategies based on your specific revenue goals and funnel pain-points.
Throw out the guesswork. We run proactive growth tests with a fast-feedback loop. By building testing into our workflow we avoid reactive trial-and-error and consistently learn & evolve your growth strategies.
We help you understand the story behind the numbers - focusing on what is actionable.